Susan Young's
Amplify Blog
This is THE BIGGEST Differentiator Between Speakers Who Get Hired, and Those Who Don't
Speaker Rant Here:
You wanna become a paid speaker so you can share your stories and change lives.
That's wonderful.
There's a huge mistake that beginners make that I want you to avoid at all costs.
This is the 3rd time in a few weeks I've heard something like this.
A connection on LinkedIn posted this today and I cringed. You should never experience this!
Look, a keynote is VERY different than a breakout session.
In how you craft your...
Stories and the flow of your talk
Slides
Activities
Handouts
And your mindset!
A true professional speaker who gets paid to present time and time again asks the right questions from the moment they are hired so that they are absolutely in their power and can blow the doors off their presentation!!
My coaching clients know that walking into a surprise is not professional.
If you're wanting to get serious about becoming a paid speaker, let's hop on a free Story Power Session strategy call. Click this link to apply.
The Only Way to Get the Bold Transformation You're Dreaming Of
Cleaning up your messaging Showing up in a big bold way Sharing your story and changing someone’s lifeYou Have Ideas – but You Believe You Have 'No Idea Where to Start'
Entrepreneurs are rarely short on ideas.
And then we tell ourselves: I have no idea where to start.
Let's ban the phrase, I have no idea where to start.
It’s a familiar and comfortable narrative that has you brainwashed into believing you're stuck.
I’m calling you out on this BS because your internal story is blocking your business growth.
You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.
Here's the thing.
Your internal messaging is more important than anything else.
Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.
Our words create our worlds.
And our communication is “an inside job” that no SEO guru can tweak.
When you start with Step 1 and commit to cleaning up your internal story, you'll have:
Qualified leads and decision-makers joining your list and...
Your Messaging and Lead Gen Are Still Off Because You're Missing This Key Communication Piece
The crucial prerequisite that's missing ...is YOU!You see, our communication is an “inside job.”My Client Was Full of It, and You Probably Are, Too
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
Don’t Forget to Bring Your Audience Along
I can’t count the times I’ve stared at a crisp new landing page that’s about to go live, wondering: will this convert?
Will my message land? Will the words resonate so people opt-in, reply, or join…whatever…?
Your words—and mine—only dance off the page and into the hearts of prospects when we use THEIR exact lingo.
When we talk about
- THEIR pain
- THEIR aspirations
- THEIR desires
This was glaringly obvious in one of the women entrepreneurs Facebook groups I’m in.
A member—let’s call her Lauren—wanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.
When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.
Would the video bring clarity?
The page layout was visually appealing, but the words...
10 Ways to Build Rapport So You Have Deeper Relationships at Work
Building rapport with others—whether it’s in person or online—takes practice. Much of it is intuitive.
Rapport is about creating a bond, link, connection, and understanding.
The goal is to connect and engage people so that they are thinking, feeling, reacting, and involved.
Humans crave connection and want to be understood.
Rapport building is an art and skill in communication that’s used daily in all our relationships.
Here are 10 tips to connect and build rapport with others:
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Act approachable. When mingling face-to-face, be aware of how you move and behave. Notice how confident and easy-going folks network. Use body language and gestures that are inviting. When you’re online, have a welcoming and intriguing profile or video. Smile in your profile picture; it matters!
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Ask good questions. People love to talk about themselves so develop your listening skills and curiosity. Learn how to ask powerful questions and...
The Thing that Scares the Crap Out of Entrepreneurs
Celebrating my private coaching client Teri and her 3 new clients!
I have SO much respect for Teri because she was open to seeing things from a fresh perspective.
In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.
You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.
And within a few weeks of getting clarity around her message and online presence, Teri landed 3 new clients for her consulting business!!
How did the shift happen?
Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold.
I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.
A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long...
How Our Internal Stories Slow Sales
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
Bottom line: If...
You Don't Need Media to be Wildly Successful. You Need This...
There’s 1 thing I despise about people in public relations and the online marketing space.
You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona.
They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.
But there’s a catch.
They deliver sound bites and temporary confidence for your 15 minutes of fame.
Temporary doesn’t cut it for experienced, savvy entrepreneurs.
Look, I started my business as a media relations and PR company in 2000.
I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews.
And here’s what I know 1,000% that you may not realize.
Media attention rarely brings lasting success or self-assuredness.
It doesn't have...
