Susan Young's
Amplify Blog

 

 

 

How to Be More Engaging with Easy-to-Understand Data

Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers.

If your engineering research shows 4.23 lumens, say "just over 4 lumens." 

Of course, you have the exact information. 

Still, people appreciate simplicity so they can easily digest numbers.

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing.

Expending mental energy is a distraction. 

Keep their attention and break the specifics down when asked. 

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How to Build Trust Quickly with Prospects

Communication Tip: 

Bypass templates. 

You are the message. 

Work on your communication skills. 

Encourage and mentor your team so they are effective at networking events. 

And shortlisted interviews. 

Give staff the tools they need (and want) to feel comfortable, clear, and confident with decisionmakers.

Humans build trust and relationships.

Not templates. 

Not jargon. 

Real people grow business.

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Competitors Have Solutions to Your AEC Communication Woes

Pulling together resources from different A/E/C offices and people was the theme of a CEO Roundtable I led yesterday. 

Each of the six attendees came in cold.

They didn't know who else was participating. Several are competitors.

They warmed up quickly.

I facilitated the free communication session for one reason.

There are pressing communication and leadership issues impacting the entire industry.

Leaders opened their hearts and minds to their peers about:

  • Mentoring staff AND getting work done
  • Attracting and retaining younger talent for the firms' future
  • Communicating effectively to build a positive culture
  • Teaching tech staff engaging ways to share processes in interviews

Each person brought a single question or challenge to pose to the group.

And each one was eager to be a resource. 

Creative solutions, success tips, and outside support brought fulfillment, individually and collectively.

Today, I celebrate these fearless architects,...

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An Engineering Story to Take to Heart

Have you ever gotten a round of applause after giving a 15-minute sales presentation to an A/E/C prospect?

It happened to my engineering client last month.

As she told me about it on our group coaching call, she was incredibly proud.

So was I.

She used my tactics to connect a personal experience directly to the prospect.

She nailed the delivery, pacing, pauses, and body language.

This engineer shared a two-minute anecdote about her birthday.

It emotionally touched each person.

How do we know?

They clapped at the end of her presentation.

Her boss was in the meeting as well. He was stunned by her personality, confidence, and command of the room.

Yes, engineers can tell stories!

It's profound to skillfully share an ordinary moment and connect it to a bid.

Her boss says he sees significant growth in those enrolled in my Amplify group coaching.

Reach out if you want to transform your team's communication and clarity so you can...

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Sales Presentations Don't Require Bragging

Sales presentations mean we have to talk about ourselves.

Most Doers in architecture, engineering, and construction aren't comfortable bragging about themselves.

Here's the deal. It's not about being egotistical.

It's about being relevant.

If you feel like you're boasting, you've got it all wrong.

Project managers, estimators, schedulers, commissioners, and program managers have to feel confident. 

And speak with humility.

Your job title or industry doesn't matter.

A/E/C folks in business development meetings must self-promote to win construction bids. 

To be effective, show prospects why your accomplishments are relevant to them.

That's not bragging.

That's understanding business marketing and branding.

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Putting a Price on Clarity

The one desire most people overlook is clarity.

Yes, we wish for a winning lottery ticket, good health, and peace in the world.

When thoughts, ideas, and minds are clear, life becomes easy.

Here's what I mean.

We confuse ourselves.

We overthink.

One of my former coaches calls it the Illusion of Confusion.

When your internal chatter is all over the map, your communication suffers.

Clarity and simplicity bring business and personal growth.

Clarity brings a sense of peace, internally and externally.

Clarity brings peace of mind.

Clarity brings confidence, clients, and exciting opportunities.

Confusion = Zilch.

Get clear on your expectations and the results you want.

Amazing things will begin to unfold.

I've been there more than once. I know.

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Creating Your A/E/C Succession Plan with Captain Obvious

From our file marked: Watch the Gap. 

C-suite executives in A/E/C know the value of intellectual property. 

A generation of top execs worry about passing the torch when they retire. 

It's overwhelming to think about gathering data on culture, history, finances, values, and projects. 

All are critical to succession planning.

But few, if any, talk about the colossal gap.  

Set aside data and bid packages for a sec. (Don't twitch )

What will the knowledge transfer look like without dizzying pie charts and spreadsheets?  

AEC succession planning and business communication are markedly different post-COVID.

Our next generation of leaders expects emotional connections as well as data.  

Intellectual property = storytelling. And wisdom. 

If succession planning is on your mind as 2023 winds down, be sure you know how to transfer your knowledge through stories:

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Ghosting People Isn't a Form of Communication

Communication Tip:

Ghosting professional people isn't cool.

Especially those you know.

Don't read into this.

I don't have an axe to grind or a person in mind.

But I have been ghosted occasionally.

Sure, we're all busy.

Still, you DO have a split second for a quick acknowledgment or emoji.

And it takes 12 seconds to type: "I'm in the midst of a big project and deadline. Thanks for reaching out."

Common sense and courtesy go a long way.

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Speaking These 2 Words May Be Killing Your Business

The two most dangerous words when communicating in business and life are:

I know.

You may indeed know what the other person is saying.

Or trying to express.

Still, pay attention to how you say your "I know."

Is your tone one of arrogance or dismissal of someone else's idea?

This is about being self-aware.

And self-awareness is often a struggle in A/E/C.

You may be communicating to others subliminally that you are close-minded and closed-hearted.

A slight shift can help close a bid or form a new connection.

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Risky Communication in A/E/C is Costly

Do you know this social abbreviation: IYKYK.

If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please.

So, here's a loaded question for construction executives and principals...

Do you know when each person on your team last had sales or communication training?

This is a critical piece of risk management you probably haven't considered.

Risk management isn't limited to job sites or design reworks.

A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.

Forget bid packages for a minute.

They need and want the storytelling and selling techniques for today's business world.

Your reputation and bottom line are on the line when you fail to see gaps in communication.

People who close contracts are exceptional communicators.

So, here's a scary fact:

Some 90% of the people in my A/E/C training programs have never attended a formal program until we met....

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