Summer is Prime Time to connect with the media... And have a bigger impact.
The Summer news slowdown is real. With schools and government on vacation, the media is desperately in search of fresh business voices, faces + stories that aren't about bug bites, bathing suits and barbecues. YOU are the answer!
75% of consumers are actively avoiding advertising. People want "authentic & relatable voices" before paid channels, according to a report from PR firm Edelman.
Some 60% of entrepreneurs feel like their paid Facebook ads are failing. A separate study found PR was 5 to 7 times more cost-effective than paid media.
The average small business owner pays $9,000 + every month for Google ads. "Earned media"—having your legit story picked up by the media and — is seen as "priceless" compared with paying for a stilted, one-sided ad.
It's exclusively for:
We begin on Monday, July 29, 2019. Each Monday, we'll meet on Zoom with "Round Robin" coaching, accountability & support. I'll critique your story ideas, pitches, press releases, 1-pagers and more — showing you the language, style and templates that get you fast credibility and interviews.
Get clarity on WHAT to Pitch and WHO to Pitch so more reporters + influencers will easily say YES!
I'll show you how to confidently pitch your story and create lasting connections with the media & online influencers. You'll quickly see the R-O-I!
Get media training from a former reporter. You'll learn how to prepare for interviews so you look and sound like a credible leader. Poised. Centered. Confident.
People put you on a pedestal when a reporter thinks your story is so important (3rd party validation) that you didn't have to pay to advertise.
I started my business in 2000, and quickly grew it without spending a dime on ads. Like you, my resources were limited. I invite you to use my hacks, shortcuts and proven strategies to reach your niche audience — while saving thousands of precious dollars.
I'll share fun, easy and creative ways to use your interviews and humbly self-promote with online & traditional marketing.
Monday, July 29, 2019
Together we'll edit your press releases and content ideas, creating juicy new stories to pitch. AND you'll know the exact reporters who cover your niche so you feel calm and confident when reaching out!
Monday, August 5, 2019
You'll have access to my proven email pitch Formula to gain instant credibility. I'll critique your pitches and you'll walk away fully prepared + pumped to engage with hard-to-reach reporters, prestigious bloggers and prominent podcasters. PLUS, the key to following up! (Value $2000.00)
Monday, August 12, 2019
Feel comfortable and confident; easily working with reporters and influencers who see you as a credible authority. You'll get hacks and tips for being charismatic in interviews, staying on message and the secret to getting invited back. PLUS: Mock interviews to keep you concise and clear!
Monday, August 19, 2019
As the summer begins winding down, the Labor Day holiday weekend brings HUGE windows of opportunity for you! You'll discover when to pitch your story and set your intentions on media coverage.
Monday, August 26, 2019
Use my 15-point visibility chart to find just the right blend of print, radio and TV interviews AND online channels so you can truly grow your reach and have a greater impact. A 2-week break follows so you can start taking intentional action and getting the attention you deserve.
Monday, Sept. 16, 2019
In our final class, we'll review and fine-tune your personalized visibility road map. You'll walk away with a plan that will keep you in the media zone for the rest of 2019. Let's wrap things up on a media high!
Space is limited to 10 people; join now to save your spot.
I'm a former news reporter sharing 30+ years of media secrets with professionals like you. In just a few weeks, you'll know the exact language to use when writing your press releases and email pitches—even if you're a "non-writer." In our safe and supportive Mastermind Circle, we'll work together to clarify and simplify your writing and messaging. You'll have access to my proven email pitch templates AND secrets + shortcuts for landing interviews with well-known editors, reporters, podcasters and bloggers. I'll also help you prepare for interviews so you get invited back and become credible and trusted resource! Clients have told me for years that I'm "the real deal." Let's do it!
"Simply delivered, understandable, efficient, practical and easy-to- implement."
"Susan is a top-rate trainer with an easy-to-follow process. Her style and energy will get you motivated!"
"This is gold! Now everyone can get publicity!"